ASTHA SCHOOL OF MANAGEMENT ASSIGNMENT

  What do you understand by Business Environment?  ANS:-  Business environment   is a mixture of complex, dynamic and uncontrollable external and internal factors within which a business is to be operated . The market environment or business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships.  Forces or variables of the outer and inner environment of a firm that affects the marketing management’s ability to build and maintain the successful relationships with the customer.  all of the internal and external factor that affect how the company functions including employees, customers, and management, supply and demand and business regulation..  From the above definition, we can clearly classify the  component of business environment . Components of the  business environment  are classified into the following major CLASSIFICATION OF ENVIRONMENT...

  External Environment External environment is the condition and forces outside the organization that is relevant to its operation and influence the organizational activities. There are two categories of the external environment. They are: 1.micro environment. Click on the picture for more details 👉🏾 2.macro environment. Click on the picture for more details👉

MEANING OF SURROGATE To put into the place of another as a successor, substitute, or deputy; substitute for another. SURROGATE MARKETING.  Surrogate marketing is a promotional strategy used for promoting banned products like alcohol or cigarettes in the market. The banned products are advertised in an indirect manner or masked under another product. You show surrogate products to the audience to actually promote banned products.  . Surrogate marketing is a smart way of marketing your products and services by utilizing secondary brands or mediums to generate interest and engagement in the current or new verticals. Surrogate advertising was utilized to advertise less socially accepted products via secondary brands or products.  CONCEPTS OF SURROGATE ADVERTISEMENT .  A surrogate advertisement can be defined as an advertisement that duplicates the brand image of one product to promote another product of the same brand. The surrogate or substitute could either resemble th...

        ASTHA School of Management                          Bhubaneswar                 ASTHA AVISHEK 2020                       Induction Programme  Learning from the following session :  I may not have always shown it, but I’m grateful to have had such an awesome induction program like ASTHA AVISHEK. Thank you for all the wisdom you shared and setting a great example.  Day- 2   Session -1: Corporate Etiquettes   It is clear that our  literacy and numeracy skills have developed considerably while under ASTHA SCHOOL OF MANAGEMENT This was an well guided session by Mrs Urmila k. chandy. She enlightened certain things like how well grooming is important in corporate fields, things like first impression, way of behavior, dressing styles etc. Those things are going to h...

  Assignment on – An introduction to marketing management  Submitted to – Prof. Sabyasachi pradhan  Submitted by – kiran kumar jena

  Assignment on – Fundamentals of management  Submitted to – Dr. Sushree Sangita Sahoo  Submitted by – kiran kumar jena     Questions   A.1.Define Management.  Ans :Management is a social and dynamic process of doing business. Management is the process of reaching organizational goals by working with people and other organizational resources. It is a process or series of continuing and related activities. It concentrates on reaching organizational goals. An organization achieves its goals by working with people and using organizational resources correctly.  -    Management is the coordination and administration of tasks to achieve a goal. Such administration activities include setting the organization's strategy and coordinating the efforts of staff to accomplish these objectives through the application of available resources.    2. What are the different essential roles of a manager ?  Ans:  Rolls of manager   I...

  Submitted to:-Asst. Prof. Abhipsa Mishra Submitted by:-Kiran kumar jena Month and year of Submission  :    Jan 2021 ANS:-  Organisational behavior (OB) is the academic study of how people act within groups. Its principles are applied primarily in attempts to make businesses operate more effectively. The study of organisational behavior includes areas of research dedicated to improving job performance, increasing job satisfaction, promoting innovation, and encouraging leadership. Each has its own recommended actions, such as reorganizing groups, modifying compensation structures, or changing methods of performance evaluation Organizational behavior is the study of both group and individual performance and activity  within an organization. This area of study examines human behavior in a work environment and determines its impact on job structure, performance,communication, motivation, leadership, etc.  In other words it can be explained by Organization...

  BUSINESS ENVIRONMENT FUNDAMENTALS Submitted By: kiran kumar jena Supervised By: Asst. Prof. Amita Panda ASTHA SCHOOL OF MANAGEMENT, BHUBANESWAR Month and year of Submission  :    Jan 2021

UNDERSTANDING THE BASICS OF BUSINESS LAW Submitted By:KIRAN KUMAR JENA SUBMITTED TO:Asset. Prof. Smita Ray   Month of submission;Jan 2021

ASSIGNMENT ON DECISION SCIENCE FUNDAMENTALS  SUBMITTED TO:  PROF. MANORANJAN NAYAK    SUBMITTED BY:  Kiran kumar jena