BUSINESS ENVIRONMENT FUNDAMENTALS
BUSINESS ENVIRONMENT FUNDAMENTALS Submitted By: kiran kumar jena Supervised By: Asst. Prof. Amita Panda ASTHA SCHOOL OF MANAGEMENT, BHUBANESWAR Month and year of Submission : Jan 2021
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Business Environment
What do you understand by Business Environment? ANS:- Business environment is a mixture of complex, dynamic and uncontrollable external and internal factors within which a business is to be operated . The market environment or business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. Forces or variables of the outer and inner environment of a firm that affects the marketing management’s ability to build and maintain the successful relationships with the customer. all of the internal and external factor that affect how the company functions including employees, customers, and management, supply and demand and business regulation.. From the above definition, we can clearly classify the component of business environment . Components of the business environment are classified into the following major CLASSIFICATION OF ENVIRONMENT...
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