8 p. M

 

One of India’s oldest liquor companies, the 76-year-old Radico Khaitan, which counts brands like 8PM whisky, Magic Moments vodka, Contessa rum, and Old Admiral brandy in its portfolio, knows this too well.

Amar Sinha, the company’s chief operating officer says expertise in digital and data analytics is a must-have for marketing professionals in the liquor industry. In a country like India, drinking habits vary greatly, and an analytical mind is required to understand the diverse consumer preferences, according to Sinha. “The role of a digital marketer is going to be prominent, given the demographics and psychographics of our target group,” he says.

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